The system of trademark law in mainland China is administered by the Trade Mark Office (with an appeal function administered by the Trademark Review and Adjudication Board and the courts). The two principal pieces of legislation forming the trademark system are the Trademark Law, and the Unfair Competition Law.

Only registered trade and service marks are protected in China: there is no common law protection for unregistered trademarks (except for "well-known" marks).

Amendments to the PRC's Trademark Law on October 27, 2001 allows three-dimensional trademarks and colors to be registered as trade marks. Collective and certification trademarks can also now be registered in China. "Well-known" trademarks are also now recognised under Chinese law (the courts and administrative bodies will take into account the level of knowledge of the trademark by relevant consumers, the length of use of the trademark, the amount of publicity given to the mark in China, and the history of the mark).

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